At MEDIDENTAL, we respect your privacy and appreciate the trust you place in us. In this Privacy Policy, we explain who we are, for what purposes we may use your data, how we process it, with whom we share it, how long we keep it, as well as the ways you can contact us and exercise your rights.
Your data will be processed by FDMK – MEDICINA DENTÁRIA E WELLNESS, LDA., trading under the name MEDIDENTAL – Dental & Wellness Clinics, corporate entity number 508681820, headquartered at Rua Gilberto Rola, 62 – 1º, 1350-156 Lisbon, hereinafter referred to as “MEDIDENTAL” or “we”. This company is the controller of personal data under the General Data Protection Regulation (GDPR).
For any questions related to the processing of your personal data, you may contact us through the following means:
- Phone: +351 21 590 06 20
- Address: Rua Gilberto Rola, 62 – 1º, 1350-156 Lisbon
- Email: privacidade@medidental.com
Why do we need your information?
- Client Management
MEDIDENTAL provides dental care services as well as the sale of dental materials. The processing of your data is necessary for the provision of services to be entered into between you and MEDIDENTAL, or for the execution of pre-contractual measures at your request.
Your data will be kept for this purpose for 5 years of inactivity.
- Marketing
MEDIDENTAL may process your data to send you information about its services and campaigns.
This data processing will only be carried out with your consent, through a form (subscription link). If you consent, you will receive marketing communications via email and SMS. MEDIDENTAL may also share your data with third parties that manage social networks, such as Facebook, for the purpose of carrying out marketing campaigns on social media.
Consent for processing personal data for direct marketing purposes may be revoked at any time. Your data will be kept for this purpose for 5 years of inactivity.
- Profiling
MEDIDENTAL carries out profiling based on information related to your treatments. Each time you undergo a treatment, MEDIDENTAL records the treatment performed, amounts paid, date and time, as well as the location where they were carried out. This information is analyzed to identify your patient profile. This analysis allows MEDIDENTAL to send you personalized and targeted information. MEDIDENTAL also uses statistical information related to profiles to improve its offerings and plan its communication.
- Clinic Video Surveillance
MEDIDENTAL clinics have a duly signposted video surveillance system. The installation of this system is a legal obligation of MEDIDENTAL, in accordance with the Private Security Law (Law No. 34/2013, of May 16, art. 8, no. 2). Video surveillance recordings are kept, in encrypted format, for 30 days from the time of capture, after which they are destroyed (without prejudice to longer retention in case of judicial proceedings).
- Competition Management
MEDIDENTAL may organize contests and giveaways. The processing of personal data is carried out to allow the management of your participation, i.e., the execution of the contract entered into between you and MEDIDENTAL (whose rules are set out in the regulations applicable to each competition). Your data will be kept for this purpose for 5 years of inactivity.
Will my information be shared with others?
Your personal information may be disclosed:
– Within the MEDIDENTAL Group of Companies
– To third-party service providers of MEDIDENTAL
Your personal data may be processed by companies subcontracted by MEDIDENTAL, namely for website hosting, email services, responding to user inquiries about services, sending information about new services and products, and special offers. These companies are provided only with the personal data necessary to provide the respective service.
Your data will be processed within the European Union.
What are my rights?
At any time, you may request:
- Access to the information we hold about you
- The rectification of inaccurate or incomplete information
- The erasure or restriction of the processing of your personal data
- If the processing depends on your consent or agreement and is carried out by automated means, the right to receive your personal data previously provided in a structured, commonly used, and machine-readable format
Your requests will be handled with special care to ensure the effectiveness of your rights. You may be asked to provide proof of identity to ensure that personal data is only shared with the rightful owner.
Please note that in certain cases (e.g., due to legal requirements), your request may not be immediately fulfilled. In any case, you will be informed of the measures taken within a maximum period of one month from the time the request is made.
You also have the right to file a complaint with the Portuguese Data Protection Authority (CNPD).
Right of Access
You have the right to obtain from MEDIDENTAL confirmation as to whether or not your personal data is being processed and, if so, to access your personal data and the information provided by law.
If you request more than one copy of your personal data being processed, MEDIDENTAL may subject this service to the payment of an administrative fee.
Right of Rectification
You have the right to obtain from MEDIDENTAL, without undue delay, the rectification of inaccurate or incomplete personal data concerning you.
Right to Erasure (“Right to be Forgotten”)
You have the right to request MEDIDENTAL to erase your data, without undue delay, and MEDIDENTAL is obliged to erase personal data where one of the following applies:
- a) The personal data is no longer necessary for the purpose for which it was collected or processed;
- b) You withdraw your consent to processing (in cases where processing is based on consent) and no other legal ground exists for processing;
- c)You object to the processing and there are no overriding legitimate grounds for processing.
Right to Restriction of Processing
You have the right to obtain from MEDIDENTAL the restriction of processing where one of the following applies:
- a)You contest the accuracy of personal data, for a period enabling MEDIDENTAL to verify its accuracy;
- b)The processing is unlawful and you oppose the erasure of personal data, requesting restriction instead;
- c) MEDIDENTAL no longer needs the personal data for processing purposes, but it is required by you for the establishment, exercise, or defense of legal claims;
- d) You have objected to processing pending the verification of whether the legitimate grounds of MEDIDENTAL override yours.
Right to Data Portability
If processing depends on your consent and it has been provided by automated means, you have the right to receive the personal data concerning you and that you have provided to MEDIDENTAL in a structured, commonly used, and machine-readable format.
Right to Object
Where data processing is carried out for the legitimate interests pursued by MEDIDENTAL, or for direct marketing purposes, or for profiling, you may object at any time to the processing of your personal data.
Can I withdraw my consent later?
If consent is legally required for the processing of personal data, you have the right to withdraw consent at any time. However, this right does not compromise the lawfulness of the processing carried out based on previously given consent nor the further processing of the same data based on another legal basis, such as compliance with a contract or legal obligation to which MEDIDENTAL is subject.
If you wish to withdraw your consent, you may contact us by letter, phone, or email at: privacidade@medidental.pt
How does MEDIDENTAL use cookies and similar technologies?
To provide a better service to users, we use cookies — small text files placed on your hard drive by a web page server. All MEDIDENTAL websites that require a user login or that can be personalized require cookies to be accepted in order to access all available functionalities.
This technology is mainly used by MEDIDENTAL to:
- Collect users’ IP addresses. Cookie information identifies the user and, if they are registered for any service, promotion, competition, or event promoted by us, it triggers the system to access the stored user information. This allows us to personalize user preferences and facilitate the use of our services.
- Conduct statistical studies to distinguish between regular users, thus enabling us to calculate user numbers and growth.
- Recognize whether users have viewed a specific part of the website, thereby preventing repeated displays of the same content.
In some cases, we collect information through temporary or session cookies. These cookies disappear once the browser is closed. They are not stored on the user’s hard drive; instead, they are kept only in temporary memory that is deleted once the browser is closed. We use temporary cookies, for example, to determine how our website is used so that we can improve its design and usability.
Temporary cookies are not associated with any personally identifiable information. In any case, you may limit or restrict cookies through your browser settings. You can also review our Cookie Policy.
Do you have any questions?
If you still have questions regarding the processing of your personal data, or wish to exercise any of your rights, please contact us:
Por e-mail: privacidade@medidental.pt
From time to time, MEDIDENTAL may update this Privacy Policy. We encourage you to review this document periodically to stay informed.
